Curly Hair and Frizz Control Leave-In Treatment

Virtue(R) Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. Our patented Alpha Keratin 60ku(R) protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, without the need for chemical treatments or heavy waxes. This versatile product adjusts to the unique needs of any hair type, making straight hair sleeker, wavy hair smoother, and curls more defined, while taming frizz across the board.

After decades in the beauty industry, we discovered Alpha Keratin 60ku(R), a protein so transformative that we knew we had to share it with the world. This protein, discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, is almost identical to the keratin in our own hair, skin, and nails, allowing our bodies to welcome it as our own. It's the first time human keratin has ever been used in hair care.

Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done. The results speak for themselves:

• 138% increase in color vibrancy
• 67% reduction in frizz
• 95% split end reparation
• 22% increase in thickness

In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves. These include:

• Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
• Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.
• Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.

The world didn't need another hair care company, so we created a biotech company to repair hair. The results speak for themselves, with 93% of women saying their hair was smoother and healthier, 91% feeling their hair was more moisturized, and 85% reporting their curls stayed intact and frizz-free.

product information: