Joico Defy Damage Protective Shampoo for Color-Treated Hair

Introducing the Next Generation of Bond-Building from the Manufacturer

DEFY DAMAGE PROTECTIVE SHAMPOO: FOR BOND STRENGTHENING & COLOR LONGEVITY

Immerse your hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from daily damage. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping your investment color. The result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.

Directions: Apply to wet hair, lather, then rinse thoroughly. See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE:

• Strengthens & Rebuilds Bonds
• 80% Less Breakage*
• 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS:

DEFY DAMAGE YOUTHLOCK K-PAK COLOR THERAPY COLOR BALANCE PURPLE MOISTURE RECOVERY HYDRASPLASH BLONDE LIFE

Customer Reviews: 4.7 out of 5 stars (4,875 reviews) 4.5 out of 5 stars (427 reviews) 4.7 out of 5 stars (5,291 reviews) 4.6 out of 5 stars (13,251 reviews) 4.7 out of 5 stars (3,417 reviews) 4.7 out of 5 stars (1,420 reviews) 4.6 out of 5 stars (1,885 reviews)

Pricing: DEFY DAMAGE: $25.00 YOUTHLOCK: $25.00 K-PAK COLOR THERAPY: $23.00 COLOR BALANCE PURPLE: $23.00 MOISTURE RECOVERY: $23.00 HYDRASPLASH: $23.00 BLONDE LIFE: $21.94

Hair Types Covered: Processed, Color-Treated Mature, Dry Color-Treated Blonde, Highlighted Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted

Hair Concerns Addressed: Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Fading, Brassy, Dullness Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness

Key Ingredients: Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Green Tea Extract, Arginine Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine

Fragrances: Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Citrus, Orange Flower, Musk Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla

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